For Sale By Owner
Marketing
How did you arrive at your price?
Describe how you will market the home.
How are you attempting to attract buyers?
What are your price and financing terms?
What type of advertising are you doing?
When would you allow possession?
What online resources will you use?
How will you design the printed materials?
What media will you use to expose your home?
Who will take the property photos?
Do you have a solution to properly expose high dynamic range scenes?
Securing Prospects
What is your ideal buyer in terms of demographics and financial profile?
What contact information are you providing and how available will you be to respond?
How will you keep track of prospects and follow up?
Who will handle the showings?
How will you determine whether a prospect is qualified?
How will you secure the buying decision?
How will you handle an offer contingent upon selling their home?
Who will write the real estate agreement of sale?
What earnest money deposit will you seek?
What title and/or escrow service do you plan to use?
Managing Challenges
Have you done a pre-listing inspection to determine what might be an issue?
What issues do you think a thorough inspection would reveal?
What pre-sale repairs have you made?
How will you respond to a low offer?
How long will you keep it off the market while you wait for them to obtain financing?
Are you aware that many appraisals come in low?
What arrangements have you made to provide comps to the appraiser?
How will you respond to a low appraisal?
What is your greatest challenge when selling it yourself?
What limitations have you experienced?
Common Errors
Posting on Zillow
Most sellers will put their property on Zillow to sell it. When you don't put the property in the MLS, it shows the Zestimate right under the price. Private sellers are almost always prices over the Zestimate and a buyer will not pay more than they think the property is worth.
Common Errors
Unprofessional Photos
Homeowners often post unprofessional photos:
- Poor quality images
- Poor lighting
- Are not the right prospective
- Are too close to objects or features
- Do not give a good idea of a room's size
- Pictures of animals
- Not enough photos